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___________________________________________________ Statistics on Advertising during a Recession When times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. But here is some real data that you can use to illustrate why that is a bad idea. McGraw-Hill Research study of over 600 Businesses found that: Business that maintained or increased their ad spend during this time * Averaged higher sales growth during the recession and in the following 3 years! Businesses that maintained or increased their ad spend during that recession * Sales rose 256% over those that had cut back on advertising
* Increased market share 2 ½ times the average for all businesses in the post-recession _________________________________________________
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